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Strategic Fashion Management : Concepts, Models and Strategies for Competitive Advantage.
・ISBN 978-1-138-06454-6 hard GB£ 187.99
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・ISBN 978-1-138-06455-3 paper GB£ 50.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-16034-4
| 著者・編者 | Thind, Ranjit, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 182 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-L2075 640-L713＞ |
解説
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.