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株式会社極東書店トップ ＞ 商品一覧 ＞ Foreign Operation Methods : Theory, Analysis, Strategy. 2nd ed.

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Foreign Operation Methods

Foreign Operation Methods : Theory, Analysis, Strategy. 2nd ed. 海外事業方法－理論、分析、戦略　第2版

・ISBN 978-1-78347-573-5 hard GB£ 149.00

￥47,203.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-78347-575-9 paper GB£ 46.95

￥14,873.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

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著者・編者Welch, Lawrence S. / Benito, G. R. G. / Petersen, B.,
出版社(E. Elgar, UK)
出版年月2018
ページ数496 pp.
言語ENG
ニュース番号＜640-P1779＞

解説

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal.

New to this edition:*

  • an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full range of small, large and multinational firms
  • updated strategic analyses of emerging concerns, such as mode combination, flexibility and development over time
  • a thorough overview of theoretical perspectives to encourage better understanding of the 'why, what and how' of mode decisions
  • an updated mode strategy section which allows you to challenge existing perspectives and research.

Influenced by the needs of the next generation of international business, management and marketing students, this second edition provides the most comprehensive coverage of foreign operation methods in current literature, and will be an excellent introduction to the nature and range of mode options available to companies as they internationalise.