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Consumer Perception of Product Risks and Benefits. 製品のリスクと利益の消費者の認識
・ISBN 978-3-319-50528-2 hard EUR 229.99
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| 著者・編者 | Emilien, Gerard / Weitkunat, R. / Ludicke, F. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2017 |
| ページ数 | 596 pp. |
| 言語 | ENG |
| ニュース番号 | ＜639-964 639-P1853＞ |
解説
This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.