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商品詳細
Communications Writing and Design : The Integrated Manual for Marketing, Advertising, and Public Relations.
・ISBN 978-1-119-11890-9 cloth US$ 103.95
￥24,355.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-119-11887-9 paper US$ 44.95
￥10,531.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-26748-5
| 著者・編者 | Dimarco, John, |
|---|---|
| 出版社 | (Wiley-Blackwell, UK) |
| 出版年月 | 2017 |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜639-L875 639-P1852＞ |
解説
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises