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Social Media Marketing : Theories and Applications. 2nd ed. ソーシャルメディア・マーケティング 第2版
・ISBN 978-1-4739-8233-8 hard GB£ 144.00
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・ISBN 978-1-4739-8234-5 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Dahl, Stephan, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2018 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜639-963 639-P1851＞ |
解説
It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing.
The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania).
Online resources for this book are available here
Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.