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Marketing Research : Planning, Process, Practice. マーケティング研究
・ISBN 978-1-4462-9435-2 hard GB£ 213.00
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お気に入り
★★★
・ISBN 978-1-4462-9436-9 paper GB£ 68.99
￥21,855.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Benzo, Ricardo / Mohsen, M. G. / Fourali, C., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2018 |
| ページ数 | 432 pp. |
| 言語 | ENG |
| ニュース番号 | ＜639-959 639-P1845＞ |
解説
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
- Case studies and international real-world examples
- Ethics boxes - Highlighting ethical implications in research projects
- Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics
- Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences
The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.
Suitable reading for students who are undertaking a marketing research project.