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Conducting Focus Groups for Business & Management Students.
・ISBN 978-1-4739-4821-1 hard GB£ 111.00
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・ISBN 978-1-4739-4822-8 paper GB£ 35.99
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| 著者・編者 | Oates, Caroline / Alevizou, P. J., |
|---|---|
| シリーズ | Mastering Business Research Methods |
| 出版社 | (Sage, UK) |
| 出版年月 | 2017 |
| ページ数 | 104 pp. |
| 言語 | ENG |
| ニュース番号 | ＜639-L810 639-P1700＞ |
解説
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.
Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.