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Conference Proceedings Trends in Business Communication 2016.
・ISBN 978-3-658-17253-4 paper EUR 99.99
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| 著者・編者 | Becker, Timo / Schneckenleitner, P. / Reitberger, W. et al. (eds.), |
|---|---|
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2017 |
| ページ数 | 194 pp. |
| 言語 | ENG |
| ニュース番号 | ＜639-L779 639-P1627＞ |
解説
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol.