株式会社極東書店トップ ＞ 商品一覧 ＞ Air Wars : Television Advertising and Social Media in Election Campaigns, 1952 - 2016. 7th ed.
商品詳細
Air Wars : Television Advertising and Social Media in Election Campaigns, 1952 - 2016. 7th ed. D.M.ウェスト著 『テレビで勝つ選挙戦略－ 大統領を創るイメージの攻防』第7版
・ISBN 978-1-5063-2983-3 2017 paper GB£ 67.00
￥21,225.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-0718-0080-5
| 著者・編者 | West, Darrell M., |
|---|---|
| 出版社 | (CQ Pr., US) |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜638-1659 638-L1281＞ |
解説
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns-including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump-West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.
This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates' use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.
This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates' use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.