株式会社極東書店トップ ＞ 商品一覧 ＞ Research Handbook of Innovation and Creativity for Marketing Management.
商品詳細
Research Handbook of Innovation and Creativity for Marketing Management. マーケティング管理のための イノベーションと創造性研究ハンドブック
・ISBN 978-0-85793-794-0 hard GB£ 152.00
￥48,153.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Shiu, Eric (ed.), |
|---|---|
| シリーズ | Research Handbooks in Business and Management |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2017 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜638-900 638-P1667＞ |
解説
Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.
This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.
Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran