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Creativity for Innovation Management. J.ベサント他著 イノベーション管理のための創造性
・ISBN 978-1-138-64130-3 hard GB£ 165.00
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・ISBN 978-1-138-64132-7 paper GB£ 47.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-63058-8
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| 著者・編者 | Goller, Ina / Bessant, J., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 332 pp. |
| 言語 | ENG |
| ニュース番号 | ＜638-785 638-P1448＞ |
解説
Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.
This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills.
This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.