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Sustainable Luxury Brands : Evidence from Research and Implications for Managers. 持続可能なラグジュアリー・ブランド
・ISBN 978-1-137-60158-2 hard EUR 149.99
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| 著者・編者 | Amatulli, Cesare / De Angelis, M. / Costabile, M. et al., |
|---|---|
| シリーズ | Palgrave Advances in Luxury |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2017 |
| ページ数 | 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜637-605 637-P1258＞ |
解説
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.