株式会社極東書店トップ ＞ 商品一覧 ＞ Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy. 3rd ed.
商品詳細
Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy. 3rd ed. イノベーションのための戦略とコミュニケーション 第3版
・ISBN 978-3-319-49540-8 hard EUR 179.99
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お気に入り
★★★
| 著者・編者 | Pfeffermann, Nicole / Gould, J. (ed.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2017 |
| ページ数 | 531 pp. |
| 言語 | ENG |
| ニュース番号 | ＜637-539 637-P1183＞ |
解説
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.