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商品詳細
Marketing for Special and Academic Libraries : A Planning and Best Practices Sourcebook.
・ISBN 978-1-4422-6269-0 cloth GB£ 80.00
￥25,344.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-4422-6270-6 paper GB£ 41.99
￥13,302.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Gordon, Valerie S. / Higginbottom, P. C., |
|---|---|
| シリーズ | Medical Library Association Books Series |
| 出版社 | (Rowman & Littlefield, US) |
| 出版年月 | 2016 |
| ページ数 | 178 pp. |
| 言語 | ENG |
| ニュース番号 | ＜636-L38 636-P66＞ |
解説
Here's an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
Topics covered include:
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here.Marketing tools:Digital publications,Social media,Visual and print marketing materials,Personal interactions Eventsyou can use throughout the year.
For each topic, we will talk about best practices, what works, what often doesn't, and we share best concise case studies from all types of academic and special libraries.