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Name: The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age. 2nd ed.
Author: Jordan-Meier, Jane
ISBN: 978-1-4822-3184-7

The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age. 2nd ed.

・ISBN 978-1-4822-3184-7 hard

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著者・編者	Jordan-Meier, Jane,
出版社	(Routledge, UK)
出版年月	2017
ページ数	320 pp.
言語	ENG
ニュース番号	＜636-L1522 636-L2344＞

解説

From the Japanese tsunami and Boston Marathon bombings to the Arab Spring in the Middle East, social media has proven its power to save lives. The second edition of this acclaimed text examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. New information in this edition includes how to keep an "incident" from becoming a "crisis," how to properly handle criticism, brand management, and crowdsourcing. With case studies drawn from recent news events, the book provides the techniques required to communicate effectively and avoid potential bad press that could result from information mismanagement.