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Foundations of Corporate Heritage.
・ISBN 978-1-138-83355-5 2017 hard GB£ 210.00
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・ISBN 978-1-138-83357-9 2024 paper GB£ 43.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-73543-6
| 著者・編者 | Balmer, John (ed.), |
|---|---|
| 出版社 | (Routledge, UK) |
| ページ数 | 324 pp. |
| 言語 | ENG |
| ニュース番号 | ＜636-L873 636-P1909＞ |
解説
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and challenges - of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.
With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.