商品詳細

An organization that creates or sustains innovative products and processes will have a distinct competitive advantage in today's global market. Important to the innovative process is the influence of culture specific to the organization whether in the U.S., Europe or Asia. This book describes the need for an innovative environment and business eco-system for sustained success particular to organizations doing business in Asia. Included is a 7-step validated process for choosing and approving innovation projects. The book also includes templates, exercises, and discussion questions. The authors also use numerous case studies to teach the material from an Asian perspective.