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商品詳細
Revolution of Innovation Management. Volume 2 : Internationalization and Business Models. イノベーション管理の革命 第2巻
・ISBN 978-1-349-95122-2 hard EUR 149.99
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| 著者・編者 | Brem, Alexander / Viardot, E. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2017 |
| ページ数 | 294 pp. |
| 言語 | ENG |
| ニュース番号 | ＜636-849 636-L822＞ |
解説
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.