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商品詳細
Advances in Islamic Finance, Marketing, and Management : An Asian Perspective. イスラーム金融、マーケティング、経営における進展
・ISBN 978-1-78635-899-8 hard US$ 156.99
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お気に入り
★★★
| 著者・編者 | Mutum, Dilip / Butt, Mohammad Mohsin / Rashid, Mamunur (eds.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2017 |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜636-995 636-L550＞ |
解説
Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk management, industry readiness for better customer satisfaction, and policy issues coupling strategy and best practices. Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.