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Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations. C.ヘルシュタット他編 主要な市場であるインド－質素なイノベーションへの重要な要素と企業の視点－
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| 著者・編者 | Herstatt, Cornelius / Tiwari, R. (eds.), |
|---|---|
| シリーズ | India Studies in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2017 |
| ページ数 | 297 pp. |
| 言語 | ENG |
| ニュース番号 | ＜636-448 636-P1011＞ |
解説
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.