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The Economics of E-Commerce. 電子商取引の経済学
・ISBN 978-1-78536-140-1 hard GB£ 367.00
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| 著者・編者 | Baye, Michael R. / Morgan, John (eds.), |
|---|---|
| シリーズ | The International Library of Critical Writings in Economics |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2016 |
| ページ数 | 776 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-337 635-P627＞ |
解説
This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. The review provides a thoughtful and accessible consideration of the subject of e-commerce, invaluable to scholars and practitioners alike.