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Polling and the Public : What Every Citizen Should Know. 9th ed.
・ISBN 978-1-5063-5242-8 2016 paper GB£ 67.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5063-5240-4
| 著者・編者 | Asher, Herb, |
|---|---|
| 出版社 | (CQ Pr., US) |
| ページ数 | 352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-L1152 635-P2675＞ |
解説
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.