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Advertising and Multilingual Repertoires : From Linguistic Resources to Patterns of Response.
・ISBN 978-1-138-21825-3 2016 hard GB£ 83.99
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・ISBN 978-0-367-60748-7 2020 paper GB£ 25.99
￥8,233.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-39258-5
| 著者・編者 | Santello, Marco, |
|---|---|
| シリーズ | Routledge Focus on Linguistics |
| 出版社 | (Routledge, UK) |
| ページ数 | 104 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-L2486 635-L713＞ |
解説
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.
This book:
- Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
- Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;
- Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;
- Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.