株式会社極東書店トップ ＞ 商品一覧 ＞ Segmentation in Social Marketing : Process, Methods and Application.
商品詳細
Segmentation in Social Marketing : Process, Methods and Application. ソーシャル・マーケティングにおけるセグメンテーション
・ISBN 978-981-10-1833-6 hard EUR 139.99
￥37,418.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Dietrich, Timo / Rundle-Thiele, Sharyn / Kubacki, Krzysztof (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2017 |
| ページ数 | 206 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-901 635-P1607＞ |
解説
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.
The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.