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Service Quality in Leisure, Events, Tourism and Sport. 2nd ed. レジャー、イベント、ツーリズム、 スポーツにおけるサービスの質 第2版
・ISBN 978-1-78064-544-5 hard GB£ 90.15
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お気に入り
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・ISBN 978-1-78064-545-2 paper GB£ 44.10
￥13,970.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Buswell, John / Williams, C. / Donne, K. et al., |
|---|---|
| シリーズ | CABI Tourism Texts |
| 出版社 | (CABI Pub., UK) |
| 出版年月 | 2016 |
| ページ数 | 308 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-2297 635-L687＞ |
解説
Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Fully updated and enhanced, it: - Covers areas such as the experience economy, capacity management and service culture, as well as methods for measuring quality and satisfaction. - Includes numerous case studies to help students apply classroom-based theory to practice. - Is packed with student-friendly pedagogy and full colour illustrations throughout to enhance the learning experience. Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools and techniques in an industry with distinctive features and challenges. An invaluable read for students within the LETS sectors, it also provides a useful refresher for practitioners working in the industry.