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Events Management : An Introduction. 2nd ed. イベント管理入門 第2版
・ISBN 978-1-138-90704-1 hard GB£ 160.00
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・ISBN 978-1-138-90705-8 paper GB£ 44.99
￥14,252.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Bladen, Charles / Kennell, J. / Abson, E. et al., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 488 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-L686 635-P1553＞ |
解説
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new edition has been updated to include:
* New and updated content on developments in technology, risk management and event volunteering.
* New and updated case studies that include emerging economies.
* New industry voices by international practitioners.
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years' experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.