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Contemporary Issues in Strategic Management. 戦略的経営における現代の諸問題
・ISBN 978-1-138-93963-9 hard GB£ 171.99
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・ISBN 978-1-138-93964-6 paper GB£ 69.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-67482-7
| 著者・編者 | Phillips, Paul / Moutinho, L., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 296 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-843 635-P1500＞ |
解説
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.