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Strategic Analysis : A Creative and Cultural Industries Perspective. 戦略的分析
・ISBN 978-1-138-18526-5 hard GB£ 187.99
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・ISBN 978-1-138-18527-2 paper GB£ 53.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-64459-2
| 著者・編者 | Gander, Jonathan, |
|---|---|
| シリーズ | Mastering Management in the Creative and Cultural Industries |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 168 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-L663 635-P1494＞ |
解説
Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.
In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector.
This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.