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Collaborative Ethnography in Business Environments.
・ISBN 978-1-138-69159-9 hard GB£ 171.99
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・ISBN 978-1-138-69154-4 paper GB£ 47.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-53457-2
| 著者・編者 | McCabe, Maryann (ed.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 138 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-L1852 635-L625＞ |
解説
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book
- argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;
- addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;
- reveals the essentially dynamic process of collaborative ethnography;
- shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.