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Strategy and Success Factors of Business Schools. ビジネス・スクールの戦略と成功要因
・ISBN 978-3-658-14518-7 paper EUR 49.99
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お気に入り
★★★
| 著者・編者 | Adam, Anne Kathrin, |
|---|---|
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2016 |
| ページ数 | 281 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-791 635-L2117＞ |
解説
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.