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Risk Communication and Infectious Diseases in an Age of Digital Media. デジタルメディアの時代におけるリスク・コミュニケーションと感染症
・ISBN 978-1-138-18606-4 2017 hard GB£ 171.99
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・ISBN 978-0-367-22405-9 2019 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-64407-3
| 著者・編者 | Gesser-Edelsburg, Anat / Shir-Raz, Y., |
|---|---|
| シリーズ | Routledge Studies in Public Health |
| 出版社 | (Routledge, UK) |
| ページ数 | 198 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-719 635-P1270＞ |
解説
In a digital world where the public's voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics.
Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volume offers an important assessment of the complex dynamics at play in managing risk and informing public health decisions.
Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.