株式会社極東書店トップ ＞ 商品一覧 ＞ Seafood and Aquaculture Marketing Handbook. 2nd ed.
商品詳細
Seafood and Aquaculture Marketing Handbook. 2nd ed.
・ISBN 978-1-118-84550-9 2017 cloth US$ 139.95
￥32,789.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-118-85922-3
| 著者・編者 | Engle, Carole R. / Quagrainie, K. K. / Dey, M. M., |
|---|---|
| 出版社 | (Wiley-Blackwell, UK) |
| ページ数 | 399 pp. |
| 言語 | ENG |
| ニュース番号 | ＜635-L466 635-P1070＞ |
解説
Aquaculture, the farming of aquatic animals and plants, and other seafood business continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions.
Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing with specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses.
This book is an essential reference for all aquaculture seafood business as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information.
Written by authors with vast experience in international marketing for aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.