株式会社極東書店トップ ＞ 商品一覧 ＞ North American Perspectives on the Development of Public Relations : Other Voices.
商品詳細
North American Perspectives on the Development of Public Relations : Other Voices. T.ワトソン編 PRの発展への北米の視点
・ISBN 978-1-349-95043-0 hard EUR 49.99
￥13,361.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Watson, Tom (ed.), |
|---|---|
| シリーズ | National Perspectives on the Development of Public Relations |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2016 |
| ページ数 | 262 pp. |
| 言語 | ENG |
| ニュース番号 | ＜634-952 634-P1780＞ |
解説
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..
The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.
Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history.