株式会社極東書店トップ＞商品一覧＞ Events Management : Principles and Practice. 3rd ed.

商品詳細

Name: Events Management : Principles and Practice. 3rd ed.
Author: Raj, Razaq / Walters, P. / Rashid, T.
ISBN: 978-1-4739-4827-3

Events Management : Principles and Practice. 3rd ed.

・ISBN 978-1-4739-4827-3 hard GB£ 213.00

￥67,478.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り ★★★

カートに入れる

・ISBN 978-1-4739-4828-0 paper GB£ 66.99

￥21,222.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り ★★★

カートに入れる

著者・編者	Raj, Razaq / Walters, P. / Rashid, T.,
出版社	(Sage, UK)
出版年月	2017
ページ数	448 pp.
言語	ENG
ニュース番号	＜634-L804 634-P1739＞

解説

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.

International case studies covering all manner of events are used throughout and include:

? The impact of the London 2012 and Rio 2016 Olympic Games

? Van Gogh Augmented Reality in Nuenen

? Sands EXPO and Convention Center, Las Vegas

? Glastonbury Music Festival

? Lame Horse Night Club, Russia

? The Leeds Caribbean Festival

Suitable for Events Management students at Undergraduate and Postgraduate level.