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The Moral Compass of Public Relations. PRの道徳的指針
・ISBN 978-1-138-12154-6 2017 hard GB£ 187.99
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・ISBN 978-0-367-87624-1 2019 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-64650-3
| 著者・編者 | Brunner, Brigitta R. (ed.), |
|---|---|
| シリーズ | Routledge Research in Public Relations |
| 出版社 | (Routledge, UK) |
| ページ数 | 246 pp. |
| 言語 | ENG |
| ニュース番号 | ＜634-933 634-L776＞ |
解説
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations' conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations' responsibility to the public good.