株式会社極東書店トップ ＞ 商品一覧 ＞ Managing Reputation in the Banking Industry : Theory and Practice.
商品詳細
Managing Reputation in the Banking Industry : Theory and Practice.
・ISBN 978-3-319-28254-1 hard EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Dell'Atti, Stefano / Trotta, A. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2016 |
| ページ数 | 199 pp. |
| 言語 | ENG |
| ニュース番号 | ＜632-L394 632-L664＞ |
解説
The topic of reputational crisis in the banking sector has received increasing attention from academics and practitioners. This book presents expert contributions that cover three main aspects: first, an extensive review of the literature on reputational risk in the banking sector aimed to identify the relationships between causes, effects, stakeholders, and key qualitative-quantitative variables involved during the reputational crisis of a bank; second, devising a conceptual framework for management of reputational crisis in banking, and finally, testing this framework with the results of an empirical analysis carried out by observing key variables of some known cases of reputational crisis relating to international banks and proposing case studies regarding the dynamic process of reputation management.