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The Semiotics of Emoji.

The Semiotics of Emoji. M.ダネシ著 絵文字の記号論

・ISBN 978-1-4742-8199-7 hard GB£ 85.00

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・ISBN 978-1-4742-8198-0 paper GB£ 20.99

¥6,649.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-4742-8202-4

著者・編者Danesi, Marcel,
シリーズBloomsbury Advances in Semiotics
出版社(Bloomsbury Academic, UK)
出版年月2017
ページ数197 pp.
言語ENG
ニュース番号<632-2927 632-P5092>

解説

Shortlisted for the BAAL Book Prize 2017

Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.

The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.

Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.