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Consumers, Corporations, and Public Health : A Case-Based Approach to Sustainable Business.
・ISBN 978-0-19-023512-3 paper US$ 89.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-19-023515-4
| 著者・編者 | Quelch, John A., |
|---|---|
| 出版社 | (Oxford U. Pr., US) |
| 出版年月 | 2016 |
| ページ数 | 392 pp. |
| 言語 | ENG |
| ニュース番号 | ＜630-L374＞ |
解説
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.