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Neo-PR : Public Relations in a Postmodern World. ポストモダンの世界におけるPR
・ISBN 978-1-4331-2534-8 hard SFR 45.80
￥13,198.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-4331-2533-1 soft SFR 37.00
￥10,663.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Caldiero, Christopher, |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2016 |
| ページ数 | xi, 135 pp. |
| 言語 | ENG |
| ニュース番号 | ＜630-672 630-L897＞ |
解説
Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of <> and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.