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The Global Management of the Creativity. 創造性のグローバルな管理
・ISBN 978-1-138-91016-4 2017 hard GB£ 124.99
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・ISBN 978-0-367-66800-6 2020 paper GB£ 30.99
￥9,817.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-69355-2
| 著者・編者 | Wagner, Marcus / Valls-Pasola, J. / Burger-Helmchen, T. (eds.), |
|---|---|
| シリーズ | Routledge Studies in Global Competition |
| 出版社 | (Routledge, UK) |
| ページ数 | 204 pp. |
| 言語 | ENG |
| ニュース番号 | ＜630-629A 630-L266＞ |
解説
In the past, 'Global Management' meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed.
This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource.
This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.