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Competitive Strategies for Small and Medium Enterprises : Increasing Crisis Resilience, Agility and Innovation in Turbulent Times. 中小企業のための競争戦略
・ISBN 978-3-319-27301-3 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | North, Klaus / Varvakis, G. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2016 |
| ページ数 | 281 pp. |
| 言語 | ENG |
| ニュース番号 | ＜630-624 630-L400＞ |
解説
This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalized economies expands SMEs will have to learn to sustain competitiveness by developing their 'dynamic capabilities'. Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.