株式会社極東書店トップ ＞ 商品一覧 ＞ Entrepreneurship, Business and Economics. Volume 1. : Proceedings of the 15th Eurasian Business and Economics Society Conference.
商品詳細
Entrepreneurship, Business and Economics. Volume 1. : Proceedings of the 15th Eurasian Business and Economics Society Conference.
・ISBN 978-3-319-27569-7 hard EUR 199.99
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| 著者・編者 | Bilgin, Mehmet Huseyin / Danis, H. (eds.), |
|---|---|
| シリーズ | Eurasian Studies in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2016 |
| ページ数 | 588 pp. |
| 言語 | ENG |
| ニュース番号 | ＜630-616A 630-L206＞ |
解説
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.