商品詳細

Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.

NEW TO THIS EDITION:

• Reorganized Confronting the Issues chapters explore hot-button issues like media ownership, piracy, sports, media violence, and privacy.
• Up-to-date information in every chapter (with 92 new citations) reflects the most recent information in the field.
• Extensively rewritten chapters on news and advertising.

KEY FEATURES:

• Distinctive audience-centered approach keeps the book focused on the everyday experiences of students.
• Media literacy skills build from one chapter to the next, ensuring students progressively build on their developing media literacy.
• Balanced, in-depth coverage of media industries and media economics supports critical understanding.
• Chapter-ending exercises help students apply the chapter material to everyday life.