株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative.
商品詳細
Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative.
・ISBN 978-3-658-10557-0 hard EUR 49.99
￥13,361.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Verlegh, Peeter / Voorveld, H. / Eisend, M. (eds.), |
|---|---|
| シリーズ | European Advertising Academy |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2015 |
| ページ数 | 409 pp. |
| 言語 | GER |
| ニュース番号 | ＜627-L717＞ |
解説
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.