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Advertising & IMC

Advertising & IMC : Principles and Practice. 10th ed. S.モリアルティ他著　広告　第10版

・ISBN 978-0-13-350688-4 cloth

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・ISBN 978-1-292-01739-6 paper Global ed.

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著者・編者Moriarty, Sandra E. / Mitchell, N. / Wells, W. D.,
出版社(Prentice Hall, US)
出版年月2014
ページ数672 pp.
言語ENG
ニュース番号＜627-L710＞

解説

For introductory courses in advertising.

An accessible, well-written, and student-friendly approach to advertising.

Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience-for you and your students. Here's how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication-multi-platform, as well as multimedia- and the discussion is embedded seamlessly throughout the book.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.