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Destination Marketing : Essentials. 2nd ed.
・ISBN 978-1-138-91291-5 hard GB£ 175.00
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・ISBN 978-1-138-91290-8 paper GB£ 57.99
￥18,371.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Pike, Steven, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-L688 627-L711＞ |
解説
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new second edition has been revised and updated to include:
- new slimline 15-chapter structure
- new chapters on Destination Competitiveness and Technology
- new and updated case studies throughout, including emerging markets
- new content on social media marketing in destination marketing organisations and sustainable destination marketing
- additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.