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商品詳細
Event Studies : Theory, Research and Policy for Planned Events. 3rd ed.
・ISBN 978-1-138-89916-2 hard GB£ 160.00
￥50,688.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-138-89915-5 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Getz, Donald / Page, S. J., |
|---|---|
| シリーズ | Events Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 576 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-L684＞ |
解説
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.
New to this edition:
- New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field
- Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events
- New and additional case studies throughout the book from a wide range of international events
- Companion website to include PowerPoint slides and updated Instructor's Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.