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Just the essentials- Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. KEY TOPICS: What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy MARKET: For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.