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株式会社極東書店トップ ＞ 商品一覧 ＞ E-commerce 2015 : Business, Technology, Society. 11th ed.

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E-commerce 2015

E-commerce 2015 : Business, Technology, Society. 11th ed. 電子商取引－ビジネス、技術、社会　第11版

・ISBN 978-0-13-350716-4 2014 cloth

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・ISBN 978-1-292-07631-7 2015 paper Global ed.

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著者・編者Laudon, Kenneth C. / Traver, C. G.,
出版社(Pearson Education, US)
ページ数905 pp.
言語ENG
ニュース番号＜627-L636＞

解説

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

Teaching and Learning Experience

This program will provide a better teaching and learning experience-for both instructors and students.

  • Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
  • Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.