商品詳細

This concise and accessible textbook covers all of the key quantitative methods needed to solve everyday business problems. Les Oakshott's clear and friendly writing style guides students from basic statistics, through to advanced topics, such as hypothesis testing and time series, as well as operational research techniques such as linear programming and inventory management. Step-by-step instructions and accompanying activities will help students to practice and gain confidence in carrying out techniques. The book's coverage is fully grounded within the real world of business. Real-life case studies open every chapter and numerous examples throughout demonstrate why quantitative techniques are needed for a business to be successful.
An ideal textbook for undergraduate students of business, management and finance, it is also widely used by MBA students and postgraduates.